burberry of london soldier | burberry expedition clothing

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The iconic Burberry trench coat, a garment synonymous with timeless style and enduring quality, boasts a history deeply intertwined with the realities of warfare. Far from a mere fashion statement, its genesis lies in the desperate need for practical and protective outerwear during the brutal conditions of the First World War. This article delves into the fascinating story of the Burberry trench coat, exploring its development, the materials used in its construction, and its enduring legacy as a symbol of both British military history and enduring civilian appeal. We'll also examine the broader context of Burberry’s contribution to expedition clothing and the evolution of their materials throughout the 20th and 21st centuries.

Burberry Trench Coat History: From Battlefield Necessity to Global Icon

The invention of the trench coat isn't attributable to a single eureka moment but rather a gradual evolution driven by the exigencies of trench warfare. While Thomas Burberry, the founder of the Burberry company, had already established a reputation for innovative fabrics – most notably gabardine – it was the First World War that truly propelled his creation to prominence. The heavy serge greatcoats worn by British and French soldiers proved inadequate against the persistent rain, mud, and cold of the Western Front. These cumbersome garments offered little protection from the elements and restricted movement, hindering soldiers' effectiveness in the trenches.

Burberry's gabardine, a tightly woven, water-resistant fabric, offered a superior alternative. Its inherent strength and breathability made it ideal for the harsh conditions. The early designs, initially adopted by the British Army, were simple and functional, prioritizing practicality over aesthetics. Key features included a double-breasted design for added warmth and protection, a large collar that could be raised to shield the face and neck from the elements, epaulettes for rank insignia, and a belt to cinch the waist and maintain a streamlined silhouette. These design elements, refined over time, became the hallmarks of the iconic Burberry trench coat.

The war provided the ultimate testing ground. Soldiers exposed to the relentless rain and mud of the trenches provided invaluable feedback, leading to continuous improvements in the design and construction of the coat. The demand soared, as the trench coat proved its worth in protecting soldiers from the harsh realities of prolonged exposure to the elements. This practical necessity transformed into a symbol of resilience and strength, inextricably linking the Burberry trench coat with the image of the British soldier.

Post-war, the trench coat transitioned seamlessly from the battlefield to civilian life. Its rugged durability and stylish silhouette appealed to a wide range of individuals, transcending its military origins. The coat's popularity grew steadily, becoming a staple in men's and eventually women's wardrobes, signifying sophistication, practicality, and a touch of rebellion. The iconic design, with its subtle details and refined craftsmanship, cemented its position as a timeless classic, a testament to the enduring legacy of its wartime beginnings.

Burberry Expedition Clothing: Beyond the Trenches

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